Marketing


 

LRTC’s Marketing program provides students with the opportunity to learn marketing concepts and to apply those concepts in real world/live applications.  The program focuses on the 4 P’s of Marketing (Product, Price, Place & Promotion) and how each is used in developing a marketing strategy.  Students will also learn about the psychology of consumer behavior, customer service, and external factors that influence marketing decisions from a consumer and business perspective.  Career Development & Personal Branding (resume/cover letter/interviewing) and Employability Skills (attendance/on task/teamwork etc.) are also important learning objectives that help students to become successful employees and future leaders.  Students will work with local businesses (on and off campus) to develop a variety of marketing campaigns.

Courses